Q4.What have you learned from your audience feedback?

Q3.How did you use media technologies in the construction and research , planning and evaluation stages?

Q2.How effective is the combination of your main product (video) and ancillary texts (digipak/band website/advertisement)?

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Q1.In what ways does your media products use,develop or challenge forms and conventions of real media products?

Evaluation

www.florencelamptey.wix.com/evaluation

4. Andrew Goodwins Theory

Andrew goodwin’s theory on music videos from flolamps

Final Digipak

Website analysis

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Costumes

Gradual progression of my digipak

Do's and Dont's

Shortlisted ideas

Shortlisted ideas from flolamps

Ancillary decision making

In our music video our artist is wearing a camouflage coat, so we wanted to use the camouflage as part of our synergy by incorporating it in our colour scheme

We used snapchat to create a video which give evidence of our decision making.

Here is our mock up for our digipack. 

From our research we decided we wanted the placement of our album title and artist name to resemble 'Avelino's -Iconic Ambition' album. We notice a lot of grime artist have used this placement.  

48 Similar media products

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Updated social media

Updated social media from flolamps

Personal reflection on work so far

Premier of music video

Music video preview and group introduction

Direct Audience Feedback - We asked a few people to describe what they thought of our video in 3 words.

Premiere ending

Digipak preparation

Digipak preparation

As we are going to be creating album covers , the use of adobe photoshop will be essential. I am not that familiar with the programme so I decided to attend a workshop held by my media department.

During the workshop I learned how to cut out images and copy on to others and I also learned how to blend images together nicely

We were also given detailed hand outs on how to use our new techniques in case we forgot them in the future or we needed them

What is the importance of cross promotional package ?

Digipak display in lesson

What is a digipak?

In this context our digipack is our artists album packaging

Digipak importance

The digipak acts a promotional tool for our artist and also gives our artist a platform for expression. In order to achieve the aim of cross promotional package we need to have a different form of media from our music video and this will be shown through our digipaks and websites.



As a group , within our lesson we discussed the generic features of a digipak and came up with this list.

• Title
• Colour scheme (usually 3 colours)
• Some type of graphic
• Song list
• CD
• Barcode
• Font types
• Recording artist

Therefore individually we will work on digipaks and come up with different ideas for our final product. As we are only in the beginning stages , I can only say as a group we have decided on a black,grey and white colour scheme as they compliment eachother well and also reflect our artist , genre and links in with our synergy.

How i need to achieve this

I will need to analyse digipaks from my genre and stick to the conventions of my genre however I am aware that finding digipaks from my genre will be hard because it's core target audience are teenagers to young adults who use more of social media than CD's so therefore there is lack of digipaks for me to observe. 

Group feedback