Pitch Post 5. (Audience 2) (Shanai)

Our artist is independent and doesn't have a fan page, but looking at our twitter we could familiarise ourselves with the kind of audience. Many of them are London based, so would expect to see scenery from London and depending on the lyrics, cuts to the artists ends, to show which part of London he's repping. Looking at other music videos with the same genre, we noticed these are all conventions, as well as casual clothing replicating London based trends, which is why kept our outfits quite simple, dark colours mirroring many outfits London guys and girls, as well as remaining with our artists own personal style.

Pitch Post 1. Song Choice (Shanai)

17. Pitch: Risk Assessment (Lorel)

13. Pitch: Industry (Lorel)

Pitch Post 2. Brand Image (Shanai)

T- Scott ft. R- Gray

T-Scott



R-Gray

Both our artist will be wearing casual street urban styled outfits, such a bucket hat, bomber jacket ect, this is because it allows our audience to have a shared identity and be able to relate to their brand image, especially as the artist are in the same age range as their core audience. Looking at other grime and afro beats artist they often mirror what we see a lot of London based young adults wear.

Pitch Post 8. Synergy (Shanai)

Pitch Post 4. (Audience1) (Shanai)

Core Audience:


 

Wider Audience:
                                                               Gender: Female
                                                               Age: 14- 27
                                                               Social Grade: C2DE