Firstly Andrew Goodwin states that the traditional narrative
analysis does not really apply to pop videos, this will explain why.
One reason is pop videos are built around song and so often
songs don’t follow traditional structures of narrative
A lot of videos use both the singer as a narrator and
characters. Here I’ll show a few examples of music videos that explain this
further.
1.Pop
videos rely on repetition and so a lot of images are repeated just like the lyrics.
Take a look at this Tinie Tempah video a lot of the images are repeated these
are also known as base tracks because we are taken back to these images throughout the videos. How many can you pick out?
2. Also another reason they go against traditional
structures is because the singer sometimes acts as both the narrator and actor.
3. Lastly the singer looks directly at the camera,
this is since they want to get the viewers involved.
There are three different types of relations between songs
and videos. These are illustration, amplification and disjuncture.
Illustration:
This is where the video matches with the lyrics. This can be
seen in Madonna- Papa don’t preech
Amplification:
This is where the video does not contradict the lyrics but
adds layer of meaning. Ed Sheeren- give me love shows this
Disjuncture:
This is when there is little connection between the lyrics
and video or contradicts the lyric. Michael Jackson- man in the mirror shows
this
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