6. Laura Mulvey's

Here are a few examples proving that Laura Mulvey's opinion is still relevant to todays society.



Dizzee Rascal- 'Holiday'

Nicki Minaj- 'Superbass'



 Male Perspective- Tilt down to the chest
Male Reaction- Analysed the females body/ women are objectified.
Female reaction- Look for male validity
Picking women out- slow motion tilts, close ups of legs, chest and bums.
Every female in the video was wearing either a bikini or something else that was revealing.

 Nicki Minaj follows the same conventions of the way women are perceived in music videos, most commonly rap videos, which follows Laura Mulvey's theory.

Although there's close up of half naked males, women are still the main focus.
Males Reaction- Analyse women's body
Not encourages to look at men in the same way
Although Nicki is a female artist and talks about empowering women, her videos still objectify women in the same way male artists do.

Laura Mulvey Quote (re-written)- "In a word that is unequal and male dominated men do the looking and women are looked at, so they are styled in the way men want to see them".

Representations of women expected in some music videos:
Negative- Projected beauty, revealing clothes, sexualised images of women.
Mulvey discusses the idea that women are 'dismembered' in all forms of media- that there is a focus on their body.

Typical Genres: Rap, Hip- Hop, RnB

An artist that challenges this are artist like Adele whose music video simply focuses on the music.