Thursday, 24 September 2015

7. YouGov Profiler



This PhotoSnack slideshow shows the typical target audience for British Artist Jessie J.
Different categories of research that YouGov uses:
  • Demographics (gender, age, and social grade)
  • Top Regions
  • Politics
  • Professions
  • Monthly Spare
  • Favourite Dishes
  • Hobbies
  • Favourite Sport
  • General Interest
  • Niche Interest
  • Most Likely Pet
  • Personality (describes themselves as)
  • Brands (customer of, shops at, banks, clothing brand, car)
  • Entertainment (favourite movie/artist/shows/celebrities)
  • Online (top sites visited/twitter followers/facebook pages)
  • Media (Online for/ watches TV for(hours), newspaper, magazine, recent shows)

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