47. What is a cross promotional package and what do we expect to see from them?

A cross promotional package  includes different media forms that work alongside each other to promote the same thing i.e our artist.

 
What's the importance:
It's a promotional aspect which helps bring awareness to the artist thus selling the artist and encouringing consumers to buy and listen to their music.
 
The front of the DigiPack will have aspects of what the artists represents and their genre. This helps emphasise the brand image which increases popularity. It also gives an idea of what to expect from the music itself. If a fan actually buys a DigiPack instead of downloading/streaming, it can suggest their loyalty to the artist.

What we expect to see?
A CD package/art work that promotes the artist's album:

• Title
• Image of artist and synergy
• Song list
• Record labels
• CD
• Colour scheme to suit genre
• Leaflet/ Album description
• Barcode
• Anti- Piracy
• Font Types
• Parental Advisory