What is the importance of cross promotional package ?

Digipak display in lesson

What is a digipak?

In this context our digipack is our artists album packaging

Digipak importance

The digipak acts a promotional tool for our artist and also gives our artist a platform for expression. In order to achieve the aim of cross promotional package we need to have a different form of media from our music video and this will be shown through our digipaks and websites.



As a group , within our lesson we discussed the generic features of a digipak and came up with this list.

• Title
• Colour scheme (usually 3 colours)
• Some type of graphic
• Song list
• CD
• Barcode
• Font types
• Recording artist

Therefore individually we will work on digipaks and come up with different ideas for our final product. As we are only in the beginning stages , I can only say as a group we have decided on a black,grey and white colour scheme as they compliment eachother well and also reflect our artist , genre and links in with our synergy.

How i need to achieve this

I will need to analyse digipaks from my genre and stick to the conventions of my genre however I am aware that finding digipaks from my genre will be hard because it's core target audience are teenagers to young adults who use more of social media than CD's so therefore there is lack of digipaks for me to observe.