A cross promotional package is different media forms that work alongside each other to promote the same thing. In this case for our artist promoting them (the artist) through a album a music video abnd artist website would be a cross promotional package.
Using Cross promotional package to promote my artist:
Digipack
This is a modern way of CD packaging. It allows more inclusion of info about the artist and also adds value (since it literally sells the artist). It also plays on our love for music
Conventions of a digipack, what you expect to see:
There are three parts to a digipack, the outer layer, the inner layer and the spine, below is a example of all three parts
| Outer layer |
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| Inner layer |
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| Spine |
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